Quaker Oats Brand and Packaging

The goal was simple: Update one of the most iconic American brands and make it globally relevant across all touch points. What started as a six-month project grew into a three-year partnership that spanned across Quaker’s entire product portfolio.

Contributions:

  • Lead design teams and partnered with global advertising and strategy agencies on all packaging, brand and advertising initiatives from ‘12-’15.

  • Led the global brand book and packaging development.

  • Grew the business relationship incrementally across three years.

Duties:

  • Design

  • Strategic Direction

  • Project Management

  • Naming

  • Product Ideation


Logo Case Video

 
Brand Book

Brand Book