Qualifications:
• 15+ years strategic brand, experience design, and consumer packaging experience
• Proven record leading global brand building initiatives: Doritos, Johnson & Johnson OneTouch, and Quaker Oats
• Strong ability to translate business problems and insights into consumer-centered solutions
• Ability to effectively motivate, direct, and collaborate with creative, development, marketing, and strategy teams
• Extensive history with partnering and art directing external design, advertising, shopper, and digital agencies
• Confident presenter with the ability to build alignment across Managers, Directors, and Executives
• Highly efficient at simultaneously managing team members, resources, and budgets across multiple work streams
Employment History:
2006—Current: Associate Creative Director, Hornall Anderson: Seattle, WA
Client Involvement: Amgen, Frito-Lay, Golden State Warriors, HTC, Holland America Line, Johnson & Johnson, Microsoft, Nivea, Pepsi, Quaker Oats, RoofStock,
Starbucks, T-Mobile, Weyerhauser, Widmer Brewing
Highlights:
• Global Creative Director for Johnson & Johnson OneTouch brand
• Direct $4mil+ of Quaker Oats consumer packaging and brand creative
• Creative Lead and Design Manager for the Doritos brand global redesign and brand harmonization
• Creative Director for the Golden State Warriors brand experience and sale center
• Direct creative and provide strategy, messaging, and product design guidance for RoofStock
• Designed and managed Microsoft Windows brand activation guidelines
General Duties:
• Lead and manage multiple creative teams across a variety of brand, packaging, and experience design projects
• Manage client relations and incrementally grow business relationships
• Collaborate with strategy teams to develop brand strategy, consumer insights, and product architecture
• Guide and participate in consumer research, annual business planning, and big idea workshops
• Collaborate with client service and new business teams to resource talent, mange budgets, and timelines
• Direct and collaborate with internal and external developers, photographers, and electronic production teams
• Mentor designers and provide career and personal guidance
02/2011—12/2011: Doritos Senior Design Manager, Frito-Lay: Plano, TX
Highlights:
• Collaborated with brand and consumer insights teams to define the Doritos brand
• Worked along with product innovation teams, R&D, and external agencies to develop innovation pipeline
• Drive creative direction for the Doritos global rebrand, harmonization, and activation
2004—2006: Designer, Fitch: Seattle, WA
Client Involvement: Amazon.com, Amgen, DHL, Expedia Inc., IDX, Intelius Inc, Make-A-Wish Foundation, Microsoft, Vulcan
Highlights:
Lead Designer:
• Microsoft Dynamics brand identity and visual guidelines
• Microsoft hardware UX icons (Segoe Glyphs)
• Microsoft XPS UX icon development
• Microsoft Office 12 brand refresh and activation
• Intelius Inc. visual identity and consumer website
• 2006 Amgen print and digital annual report
2002—Present: Principle & Designer, VVN Design: Seattle, WA
Direct Clients: Becker & Mayer, Center For Emotional Marketing, Concur, Expedia.com, Fluent,
Infospace, Microsoft, MRM Partners, Qualitel, Ride Snowboards, Seattle Asian Resource & Referral Center, Sims Snowboards, The Wing Luke Asian Art Museum, Zumiez Inc.
Highlight:
• Collaborated with strategy agency to reposition and advance Lee Jeans business strategy
• Directed UX visual style and the creation of over 1000 unique maps and hotels UX assets for Expedia.com
• Lead Designer and illustrator for Sims Snowboards, Liquid Snowboards, 5150 Snowboards graphics
2003: Design instructor, School of Visual Concept: Seattle, WA
1999—2002: Designer, GA Creative: Bellevue, WA
Education History:
09/1994—07/1998: Bachelor of Arts, Visual Communication: Western Washington University
Software Proficiency:
- Adobe Creative Suite
- Microsoft Office Suite
Recognition:
AIGA, Communication Arts, Graphis, Graphic Design USA, Print Magazine, The West Coast Show
Professional references will be provided upon request.