The acquisition of WFM was Amazon largest ($13 billions) and most visible to date. A cohesive marketing and integration plan needed to be establish in order to highlight the unique benefits of WFM, Amazon, and Prime to ensuring the merger would not alienate current costumers and drive growth with new customers.

Screen Shot 2018-11-05 at 9.37.16 PM.png

Screen Shot 2018-11-05 at 9.37.28 PM.png

Screen Shot 2018-11-05 at 9.37.48 PM.png

Screen Shot 2018-11-05 at 10.07.51 PM.png

Whole Foods Market & Amazon

VVN + Amazon

Co-branding and CX integration

Single Threaded Lead
Creative and Art Direction
CX Direction
Program Management